Many foreigners notice that Koreans often avoid direct eye contact, especially in public places.
This behavior can feel confusing or even rude to people from Western cultures.
However, in Korea, avoiding eye contact usually has a very different meaning.
Is avoiding eye contact rude in Korea?
In most cases, avoiding eye contact in Korea is not considered rude.
Instead, it often shows politeness, respect, or modesty.
Direct eye contact can sometimes feel too strong or aggressive, especially between strangers or people of different social status.
When Koreans avoid eye contact
Koreans commonly avoid eye contact in these situations:
- On public transportation
- While walking on the street
- When talking to strangers
- When speaking to elders or seniors
Looking down or away helps maintain personal boundaries and social harmony.
When eye contact is expected
There are also situations where eye contact is important:
- Business meetings
- Job interviews
- Presentations
- Conversations with close friends
In professional settings, eye contact shows confidence and sincerity.

Understanding the cultural difference
Avoiding eye contact does not mean disinterest or dishonesty.
It is simply a cultural habit shaped by values such as respect and harmony.
Once foreigners understand this, communication in Korea becomes much more comfortable.
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